DESIGN PROBLEM I SOLVED: How do we make a health insurance website look modern and easy to use?
• Working in collaboration with design team I created quick storyboards to show different visual directions.
• One technique I used to convey a modern feel to this site was using large typography treatments and generous white space.
• Sketched out a few layout solutions keeping content hierarchy in mind. Then shared my layout sketches to teammates, get feedback, and finally execute those designs.
• To establish content hierarchy I carefully thought out what modules needed emphasis. For instance, I knew the Products modules was very important so I proposed we should have a hero image that expands full browser width & then use a two column grid to nicely center align the hero title and small conversation below it. Center aligned layouts create great space on both margins making content look important and let it in breath.