Research and Development of an iconography design system for Dispersive Technologies marketing website.
WHO AM I PARTNERING WITH TO DESIGN THIS?
Marketing Director, Print Designer(to consolidaate and align the icons with previous print explorations).
WHAT ARE THE PROBLEMS TO SOLVE?
Previous designers have been applying icons to the screen layouts randomly at different sizes, treatments, and interactions.
HOW DID I SOLVE THESE PROBLEMS?
I have a design strategy that involves the following steps:
• First I conduct a website audit to identify how/where/when icons are being used.
• After that, I present my findings to the team and together we recommend approaches to categorize the icons by their importance on the experience and by their meaning:
• Navigation Icons category
• Informative Icons category
• Decorative Icons category